It’s time to ‘Flip the Iceberg’

Back in 2009 when I began with 2Circles, the country was bouncing back from a worldwide fiscal crisis and the priority for the majority of businesses I spoke to was: ‘Save money, cut costs’. 

Helping businesses drive down their monthly telecom spend was the priority, and the value of investing in new technology, along with the complete lack of affordable fast broadband products meant looking at anything else except ‘cutting costs’ was lost both on the customer and I.

Fast forward to 2017 and, although the Brexit bombshell may be stifling some businesses, on the whole things look much rosier and with such dramatic changes in the telecoms landscape, the priorities for business have changed considerably.  Yes, businesses are always keen to cut costs, but with the improvements in internet connectivity and reliability, the areas where these cost savings are being seen have typically been below the surface.  I have written previous posts about the value of a high-quality, guaranteed broadband service and the power of our cloud-managed Meraki firewall devices but in some cases the true value of these services is often overlooked as the solutions are often looked at in isolation.  Decisions are made without factoring in the other areas you would cut cost like the reduced IT support contracts required, the savings cloud-based solutions offer over the existing cumbersome and energy-heavy onsite servers – not to mention replacement costs when they go bang and the time-cost to your business. 

Having a secure reliable, monitored connection also means less downtime on your broadband meaning the days of the significant time-cost of staff not able to work without internet connectivity are gone too.

Yes, better broadband and cloud managed services do cost more than your ‘off the shelf’ broadband products, and arranging a private fibre connection does cost more, however it’s time to flip the iceberg and ensure that the additional costs of NOT having a guaranteed and monitored connection are a thing of the past.